Personalizing Wearable Tech
Jodi Slater, Founder & CEO
What is unique or special about your products/designs?
I have a background in UX and design and make it a priority that our products are easy to use and that they complement but do not limit the functionality of the fitness tracker or smartwatch we “accessorize”. For example, we don’t cover up the display or the buttons that manage the Fitbit display. We think the Apple Watch is beautiful in and of itself and wanted to complement it’s simplicity and form factor and allow people to personalize their bands vs. changing the appearance dramatically.
We use 3D printing throughout our design and manufacturing process. All of our products are initially prototyped via 3D printing which allows us to respond quickly to the evolving wearable tech landscape. Some of our products - e.g., the Symbol collection are even produced via 3D printing. In fact, we recently launched a Custom Collection which allows customers to upload a simple image or symbol of their own or to add a monogram or a short word to our Rasa slide. This is very exciting because then we are able to harness the real power of 3D printing to create bespoke jewelry. 3D printing also allowed us to go from concept to launch in 6 months.
How does the New England region influence your business or products?
The inspiration for the business came to me one day (in Jan 2014) when I was standing outside of MIT about to attend a lecture. I thought to myself - I am fascinated by the wearable tech and fashion ‘phenom' that is happening right now. I have a background in tech, customer experience and design and I want to do something meaningful in this space. There were several forces that came together to create this “moment’:
- In 2012 I had co-founded a local beauty startup which gave me some insight into the local beauty / fashion scene.
- I had and still have several ideas based on “pain points” in various people’s lives - health related pain points - that I thought beautiful wearable tech could help improve.
- I had gotten a Fitbit to track my sleep and thought there was an opportunity to make it more “fashionable” and so I figured I would start there and see if I could get any traction.
- Originally I was going to create my own "wearable tech” product but have been quite busy making accessories for other people’s products so we are sticking to that for now.
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